What's the Mission?

One mission statement that I found quite intriguing--albeit simple-was the one for Book It Repertory Theatre: "a non-profit organization dedicated to transforming great literature into great theatre through simple and sensitive production and to inspiring its audiences to read." I thought that this mission statemnet was so appropriate for what the company accomplishes simply by being loyal to the literature that inspires its productions and its innovative way of narrating the stories. I also thought that it is not to be overlooked that their mission is to inspire a love of books in their audience, as this is a very original idea for a theater company and shows the company's integrity as well as their originality.